Some wine magazine added me to their subscription list. Big, glossy, tabloid-sized weekly. Turns out, my name on the list was pure marketing.
"Your free subscription is now up..."
It was actually more annoying than enticing.
I thought about giving it to my wine-drinking buds, of which there are precious few, most drink tequila, beer, scotch, beer, bourbon, beer, but in circulating the magazine, the advertisers get exposure and branding, which just helps the